Guides Choice is located in the picturesque village of Sion Mills, in the County of Tyrone, Northern Ireland and adjacent to the River Mourne. 

The River Mourne renowned for its magnificent salmon and trout fishing is one of the three rivers that meet at a T-Junction in Strabane Town and backing onto Lifford in County Donegal. The other two rivers namely; River Finn and the River Foyle are also very well known for their fishing.

We, here at Guides Choice, continue to pride ourselves with sourcing tackle and equipment from all over the world in order to accommodate fishing enthusiasts both near and afar. For those with a passion for fishing we sell numerous branded items like LTS, MacKenzie, Gaelforce, Vision, Scierra, Scientific Angling, Snowbee, Guideline, Airflo and much more, and we proudly stock all sorts of fishing rods, reels, lines, flies, waders and apparel, and other fishing essentials.

The sole stockist of Simms goods here in the North-West of Ireland, we have a proven track record of sourcing and supplying our customers with tried and tested quality, reliable products and at affordable prices. Furthermore, we also have a finance facility available.